Why Personality Matters More Than Breed
Not every Labrador is the same.
And not every mixed-breed dog is a “surprise.”
The fairDogs Personality Test helps you understand your dog’s:
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Energy and activity level
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Social behaviour
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Sensitivity
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Adaptability
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Need for connection
This enables you to recognise:
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What your dog truly needs
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Where potential areas of tension may arise
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How to adjust training, daily life, and expectations more thoughtfully
You receive:
✔ Individual personality profile of dog
✔ Visual profile overview
✔ Trait-based profiling
✔ Standardised assessment framework
✔ Foundation for training & better communication
Optional:
Short personal feedback session
CHF 35.–
Human-Dog Matching
The matching connects the personality profiles of guardian and dog, highlighting where you naturally complement each other — and where potential areas of tension may arise.
You gain:
✔ Clarity about your relationship dynamics
✔ A foundation for training & everyday life
✔ Practical guidance for a balanced and harmonious approach
Ideal if you want to better understand conflicts or consciously strengthen and develop your relationship.
Finally: A scientifically grounded analysis for every dog
For decades, a dog’s character was explained mainly through breed descriptions. Yet breed profiles describe breeding goals – not an accurate picture of an individual personality.
Many dogs don’t match those ideals.
Mixed-breed dogs were long considered a “surprise package” – but not anymore.
The fairDogs Personality Test provides every dog with an individual character profile – independent of breed, age, or background.
It captures your dog’s current personality and evaluates all dogs using the same consistent standard.
No trait is “good” or “bad” – it’s about understanding who your dog truly is and responding accordingly.
Individual &
scientifically informed
Each dog is assessed using a unified framework derived from the Big Five personality model, adapted into eight dog-specific personality dimensions.
This allows for an objective, individual, and comparable analysis that reveals how your dog thinks, feels, and behaves.
43046721
possible personality profiles
As unique as every dog.
Live
43046721
tested dogs – and counting
From puppies to seniors, with remarkably precise results.
Developed by dog trainer and animal welfare expert Claudia Daniela Lang, with scientific consultation from a psychologist (formerly University of Basel).
The test is based on behavioural psychology models and real human–dog interaction analysis. Inspired by the Big Five, it has been carefully redesigned and validated for dogs.
🔒 Your data is safe. Read more in our privacy policy.
Feedback on the Personality Test
Frank Zeugiin
Dog Trainer Dog Akademie
Assistance Dog Training
I already had a fairly good sense of my dogs’ personalities and knew that I needed to work differently with Enzo (Cane Corso) than with my two Boxers.
After receiving the evaluation – especially when comparing Enzo’s profile with my own personality – I gained a much clearer understanding of where the differences actually lie and how they influence our interaction.
Nadja Zanolari
Multi-Dog Household Owner
At first I wasn’t sure why I would even need such a test… but I gave it a try – and I’m impressed! The evaluation was incredibly accurate. Both of my dogs were described perfectly. A wonderful project, created with so much heart! ❤️
Carmen Vrychovski
Dog Owner
The fairDogs Personality Test is fascinating – a great way to understand yourself and your dog better and to learn more about your relationship. Created by dog lovers, for dog lovers!
Susan Roest
Dog Owner
Finally, a test for mixed-breeds! The result was astonishingly accurate. A precise and insightful analysis. A great tool to understand your dog even better.
Find out how your dog truely ticks
In just 3 minutes, you will receive a structured and insightful assessment of your dog’s personality.
Or book the Guardian–Dog Matching PLUS for a deeper analysis.
© 2025 Claudia Lang, Bottmingen, Switzerland. All rights reserved.
Use, reproduction, or evaluation of the test is only permitted with written approval from the author. Violations may be subject to fees.
Starting the test implies acceptance of the Hund aufs Herz Terms & Conditions and Privacy Policy.
Anonymised data may be used for scientific and statistical analysis.
An offer by fairDogs GmbH, Bottmingen, Switzerland.