Full Privacy Policy for hundaufsherz.ch online shop

– operated by fairDogs GmbH, Bottmingen, Switzerland

Hund aufs Herz (Heart to Hound)

 

Protecting your personal data is important to us at fairDogs GmbH, Bottmingen (operating under the name Hund aufs Herz – Heart to Hound). We handle your data confidentially and in accordance with applicable laws (Swiss Data Protection Act – DSG, and the EU General Data Protection Regulation – GDPR, where applicable).

 

This Privacy Policy explains what data we collect, how we use it, and what rights you have.

 

1. Data Controller

fairDogs GmbH

Bottmingen, Switzerland

E-Mail: info@fair-dogs.com

 

2. Collection and Use of Personal Data

 

We collect personal data when you:

• visit our website,

• use our contact form,

• register for training, seminars, or consultations,

• purchase or complete a personality test,

• contact us via WhatsApp, phone, or email,

• interact with us on social media.

 

We use this data to:

• provide our services,

• answer enquiries,

• process payments,

• schedule appointments and organise courses,

• perform internal evaluations,

• improve our services and conduct marketing activities.

 

All data is stored only as long as required for providing the service or to meet legal retention requirements.

 

3. Personality Test – Data Collection, Processing & Storage

During the Personality Test for humans and dogs, we collect personal data

(e.g., name, email address) and voluntary information about behaviour, character, and daily routines.

 

We process this data exclusively for:

• conducting the test and generating the individual evaluation,

• sending test results via email,

• optional follow-up questions regarding the evaluation.

 

Legal Basis:

Art. 6 GDPR (performance of a contract or consent), and the Swiss DSG.

 

Internal Research & Anonymised Evaluation

fairDogs uses selected test data in fully anonymised form for:

• internal statistical analysis,

• improving test models,

• optimising personality typologies,

• quality assurance.

 

Identification of individuals or dogs is not possible.

 

No Disclosure to Third Parties

Personal data from the Personality Test will:

• not be sold,

• not be shared,

• not be transferred to external parties, unless legally required.

 

Storage & Deletion

• Data is stored on servers provided by Wix.com (EU/USA/Israel; Standard Contractual Clauses).

• Personal test data is deleted or anonymised after the evaluation is sent.

• Only anonymised residual data may be used for research and development.

 

Confidentiality

All test information is treated with strict confidentiality.

 

4. Disclosure of Data to Third Parties

We only share data when necessary to fulfil a contract, when legally required, or when you have explicitly consented. Data may be shared with:

• Wix.com Ltd. (website hosting, servers in EU/USA; Standard Contractual Clauses),

• Payment providers (e.g., TWINT, PayPal, credit card providers, banks),

• Communication services such as WhatsApp (Meta) if you choose to use them,

• Social media platforms (Facebook, Instagram, TikTok, LinkedIn) if you interact with us there,

• Google LLC, in connection with the use of Google Analytics.

 

Important:

→ Personality Test data is never shared.

Exception: External specialists (e.g., veterinarians, behaviour experts, dog professionals)

—but only with your prior agreement and explicit consent.

 

5. Communication via WhatsApp & Social Media

If you contact us via WhatsApp or social media (Facebook, Instagram, TikTok, LinkedIn), your data is processed under the privacy policies of those providers.

 

We have no influence on how these companies handle your data.

Please review the privacy policies of the respective platforms.

 

6. Analytics Tools (Google Analytics & Cookies)

 

Our website uses Google Analytics, a service of Google LLC.

Cookies are used to collect information such as:

 

• pages viewed,

• time spent on the website,

• IP address,

• browser type.

 

Data is usually stored on Google servers in the USA.

 

We use this information to improve our website and for statistical purposes.

IP addresses are anonymised (IP masking).

You can disable cookies in your browser settings at any time.

 

7. Data Security

Your data is stored on secure Wix.com servers and protected by technical and organisational measures (e.g., SSL encryption).

We take all reasonable precautions to protect your data from unauthorised access, loss, or misuse.

 

8. Photos and Videos

Photos or videos may be taken during courses or events. We only use such material for our website, social media, or marketing (e.g., flyers, newsletters) if you have given your consent.

 

If you prefer not to appear in photos, please let us know in advance.

 

9. Data Retention and Deletion

We store personal data only as long as required to provide our services or to comply with legal obligations. Afterwards, the data is deleted or anonymised.

 

10. Your Rights

You have the right to:

• request information about your stored data,

• request correction or deletion of your data,

• restrict processing of your data,

• object to data processing,

• withdraw your consent at any time.

 

Please contact us via email.

 

11. Changes to This Privacy Policy

We may update this Privacy Policy at any time.

The current version is always available at hundaufsherz.ch.

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Version: November 16, 2025